Loyal Customers are Key Growth Drivers

We will begin with customer satisfaction and loyalty. Customer satisfaction is a critical facet of any business and should be a major priority in any company. 

Every business must work to improve it. 

It’s five to twenty-five times more critical to retain customers than to acquire new ones. According to Bain & Co (creators of NPS), a 5% increase in customer retention results in more profit than a 25% increase. 

Loyal customers are not possible if they’re unhappy!

Stand Out from the Crowd

Next, we will look at distinguishing your business from the rest. You must anticipate and meet or exceed your customer’s needs, solve their problems, and provide support.

Delivering exceptional customer service to your clients is the best way to differentiate yourself.

Think outside the box and do what your competition won't!  Be sure to engage with your customers actively. Ask for their opinion, take advantage of customer feedback, turn negative feedback into repeat customers. To eliminate doubt about your services, keep the happiness levels high, and when you receive negative feedback, respond quickly, and you can often prevent it from being a problem. You can make the situation positive by being able to react swiftly. 

Yes, even the negative feedback you receive is positive!

Attract New Customers

Finally, we will see how important loyal customers are to your growth. Loyal customers are your biggest promoters and can bring in new customer recommendations.

92% of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service” (Nielsen 2012). Recommendations are regarded as a new key measure of determining whether products, services, and businesses are booming.

However, for your customers to recommend your business, they must first be happy with your services.

Yes, Keeping Solid and Productive Customer Relationships is the Best Way to Ensure a Very Bright Future

 When was the last time you checked in with your customers, clients, or prospects? Do you have a system in place to keep in touch? If you do not stay in touch with your customers, you run an enormous risk of being forgotten.

It can be as simple as creating surveys or polls on your social media or simply sending follow-up emails to your customers and prospects. Make sure you create that personal touch and get to know your customers! The important thing is that you also show customer appreciation consistently and genuinely and that you enjoy doing so. Is your company struggling to find ways to unlock the door to excellent customer service?

Check out our Customer Care Program and our Resource Toolkit, and make use of these keys to start unlocking that door!

 Book a call with us to have your customer service questions answered today!

We are here to provide you with some straightforward ways to disengage from work after your business hours end. The easiest (and most obvious) way to detach from work is to set clear boundaries for yourself and your clients or customers. At Help On Deck, we like to use our calendar and emails not just to communicate when we’re online and available but when we’re offline too! Use the tools you already have to let others know that you need time away. Set your automatic replies in emails with alternative options for assistance. Block time off in your calendar for hours you are offline and inaccessible. Do you have a client or a manager that likes to send last-minute emails? Or a customer that sent a complaint at 11 PM, and you have the urge to respond? Now you have systems in place to not only handle those situations but to respond to them as well, without ever having to log in or head back to the office!

Another way to truly detach from work is to embrace your downtime fully. Downtime is your time to be fully present with yourself, your loved ones, and even your pets. Focus on your health and wellbeing. After you conclude your business for the day, create a routine that includes proper nourishment and physical fitness. Refresh and replenish yourself. Change into your favorite sweatshirt, soak in a relaxing bath, read that book that’s been on your shelf collecting dust, or schedule an appointment with a masseuse. Turn off your phone or laptop and go offline for a few hours. The French have something called “l’art de vivre,” or the art of living, which is the knowledge of how to enjoy life and its practice. Think of all the small ways you can enjoy life on a daily basis. You don’t have to be Parisian to enjoy all of the small things that bring you happiness. 

Lastly, remember that you are more than your job. Ask yourself what it is that you want out of life? You can define personal success when you have a clear answer to this question in mind. Your personal success is a value separate from the success you experience in your professional life. You can derive values from the other roles in your life as well. Reinforce the idea that your business or job is only a fraction of who you are as a person. Keeping those values in mind is a great way to detach from work. Have questions about some of the tips we’ve shared so far? Send us a text or book a call with us today and let’s discuss it! As always, we are happy to help.