Why Showing Up Online Is Just as Important as Showing Up to Work
By Lynette Newman
Let’s be honest—if your business doesn’t have a social media presence, does it even exist?
Okay, maybe that’s dramatic. But in today’s scroll-happy world, your Instagram grid, LinkedIn updates, and Facebook posts are doing way more than just filling space. They’re building trust, showing off your brand’s vibe, and keeping your audience engaged.
And when it comes to small business success? Visibility = Credibility.
People are Googling you. And yep, they’re checking your socials. If your last post was from 2022, it sends a dusty message.
You stay top of mind. Even if someone’s not ready to buy now, your consistent posts keep you on their radar.
It builds connection. Social media isn’t just about selling—it’s about storytelling. People love doing business with brands they feel a connection to.
But we get it—posting regularly can feel like a full-time job. You’re already running the show, managing the inbox, and juggling everything else. Social media? That’s the thing that falls to the bottom of the list (right under “organize receipts” and “sleep 8 hours”).
That’s where we come in.
At Help On Deck, we create and schedule strategic, on-brand content that speaks your language—without making you do the heavy lifting. Whether you need help staying consistent, upping your engagement, or finally getting a content calendar together (hello, peace of mind)—we’ve got your back.
Because social media shouldn't be your side hustle.
Tired of ghosting your own business on social? Let’s change that—Call us to get started!